Intelligence without ambition is a bird without wings.
~
Salvador Dali
I love this quote, it can work both ways. Without intelligence you can be ambitious but make all the wrong decisions. Let us put this into a business or government context. Every day, organisations are having to make strategic decisions, but without the right insights they could be bad decisions, or decisions that do not truly realise the full potential value. This can make the difference between success and perceived failure.
Therefore, to be innovative and to keep making the right decisions that delivers the value add, we need to make decisions that are based on the right in-depth insights. In an era of information overload, there is not a shortage of it out there, but the real difference in getting the value add insight, is that it delivers the cut through the information clutter and provides you with the salient points that can a) reinforce a business decision, b) guide you to amend your business decision to the right one, c) make the difference in a strategic decision that could make or break your organisational success. Insights rule – especially when matched with your ambition.
Insights can be applied to both business strategy, decisions, and to your communications. The more insight into your audience, the more you know about them, what makes them tick, how they can align with your brand, objective, issue, or purpose for being, then all the better. It will mean messaging that can fully resonate with them, rather than pass them by unaffected or even worse, unnoticed.
The Insight & Intelligence Opportunity
At Manara Global, we take great pride in our insights work, it runs through our entire approach. It makes the difference between rambling around in the dark hoping to arrive at a destination compared to looking with the light at the horizon, plotting your direct course, and arriving successfully.
Our insights and analysis work provides a solid foundation for our recommendations, it drives communications that inspire and help you to stand out from the crowd, be heard through the noise clutter, and be viewed as making a difference to the world around you. That means, you and your organisation get noticed, strategic campaigns that resonate, communications strategy that deliver, and your stakeholders – both internal and external – feeling proud.
Therefore, from insights and analysis to help build your market entry plans, to communications strategies that are built on the bedrock of insight, through to messaging that truly resonates with your audiences, Manara Global delivers.
We ensure your programmes and strategies have both the intelligence and ambition in place with a healthy dose of creativity infused within it. We always ensure that your organisation is ‘a bird with wings’ as Dali would say. Let’s fly to the horizon and soar away to success.