The heart and soul of the company is creativity and innovation.
~
Bob Iger
Your heart doesn’t just sit in your chest. It’s what pumps blood around the entire human body bringing life to each organ. Nothing works without it.
Using this analogy, the heart and soul of a company is creativity and innovation and both need to be pumping across the breadth of an organization or institution to remain competitive and effective. You don’t need to have a creative department to be creative, but if you do it can pump the blood faster and harder.
Recently, someone referred to me as ‘oh, you are our creative corporate person’. I found this rather complimentary - not being ‘a creative’ - who are and should be revered - but equally felt I was being placed in a restrictive box.
However, creatives are not just the ones who know how to design, write or come up with the creative campaign concepts. Creativity also involves generating ideas and solutions that have the power to relate to the people around you and connect to your audiences.
At the end of the day we are all humans - emotional and wanting to feel inspired. That inspiration can come in many forms, it may come from a powerful speech by a CEO that connects and resonates with you, a purpose-related stakeholder meeting, a policy meeting or an ‘all singing and all dancing’ event production. It is also more than winning prestigious awards and creating compelling words and images, it is how you apply creative thinking to business solutions.
I have worked with some of the most traditional and often perceived as ‘non-creative’ businesses, such as heavy industry and professional services. However, these were often the ones who were the most inspiring as they demonstrated such eagerness to engage in conversations and explore the ways and means in how they could make things better, innovative, and create exciting positive change infused through the adoption of creative thinking.
The power of creative thinking and generating meaningful ideas is exactly how we, at Manara Global, operate everyday, by looking at everything through the lens of creativity. We think about human emotions, how to connect ideas, issues and organisations to audiences. We love to feel inspired as equally as we aim to inspire others. With our work, we originate to help organisations to strengthen their identity and define their story. And, ultimately, we take great pride in being the problem solvers that help the hearts of organisations to beat a little faster.