IN FOCUS
"Creativity is contagious, pass it on." This powerful quote from Albert Einstein reminds us of the endless potential of creativity and its ability to inspire and transform those around us. But what is creativity, and why is it so important? It's not just about being artistic or imaginative - creativity is a key ingredient in business success, driving innovation and inspiring growth.
Creativity and innovation are the heart and soul of any company or organisation that wants to remain relevant, competitive and effective. Like elsewhere, there is a growing appetite for creative ideas and solutions in the Middle East that can make you stand out from the crowd, reach people and be engaging.
The “power of convergence” is a great thing and can bring about truly amazing results. The more we engage with others, even challenge each other, to form new ideas and approaches, the better it can be. The more minds we can connect and apply to a challenge, the more likely you will arrive at a better destination.
